Shell LiveWIRE is a Royal Dutch Shell Social Investment Programme, which enables young people to start their own business and create employment. Shell LiveWIRE is currently present in 15 countries across the globe. Over 9.2m young entrepreneurs have benefited from Shell LiveWIRE global programmes since its inception in 1982.
In Pakistan, Shell LiveWIRE was launched in 2003 with the local name of "Tameer," which means "to build", The programme encourages a business environment through developing entrepreneurial skills in young people aged between 18-35. The programme offers: Conceptual development of business ideas; training to help with enterprise skills and starting a business; networking with expert organisations; the opportunity to develop links for securing business; start up finance; an annual award scheme to recognise business success and to inspire others; and, follow up support to help entrepreneurs sustain their businesses.
Tameer is registered as an independent trust governed by a carefully selected board of internal and external Trustees. It provides a range of services to inspire and develop their entrepreneurial potential across Pakistan. These include:
the programme has reached out to 0.8 million young people (18- 35 years) and engaged 12,000 young entrepreneurs through enterprise trainings resulting in over 1000 start-ups and business expansions. Seventy Five entrepreneurs recognized through Tameer Awards whereas 20 Tameer alumni received global recognition through Shell LiveWIRE’s prestigious Hall of Fame and received trade grants worth PKR 4 Million (US$ 40,000) through Shell LiveWIRE’s Let’s Go Trade and Top Ten Innovator Awards.
Launched in July 2014, Shell Tameer’s ‘Build the Future’ campaign was a nationwide appeal for financial donations to provide seed capital for students from SOS Technical Training Institute and The Hunar Foundation to start up their own businesses, with the support of Shell Tameer. The campaign has raised PKR Five Million (US$ 50,000) to provide seed capital for students from SOS Technical Training Institute and The Hunar Foundation to start up their own businesses, with support from the programme.
The ‘Build the Future’ campaign will eventually kick-start up to 120 enterprises from both institution.
Through its Builaunching Tameer Information Desk for Entrepreneurs (TIDE), the scope and outreach of the programme increased by manifolds with an improved success rate from 10% to 30%. The programme has provided enterprise awareness sessions to over 76,000 young people. Over 4000 young entrepreneur have been trained , 1000 young Tameer supported bsuinesses have created 22,500 (estimated) employment opportunities.
Some of the significant global and local achievements of Tameer are as follows: